Thursday, April 2

One Step Forward, Three(?) Steps back for UFC

Less than ten days after Georges St. Pierre, one of UFC's biggest stars, signed a deal with Gatorade to be part of their "G" campaign, UFC president Dana White has single-handedly reminded everyone why mainstream advertisers have shied away from becoming involved with mixed martial arts. White's recent video tirade aimed at Loretta Hunt and her recent Sherdog column will have serious repercussions, even after he apologizes. We've seen Don Imus and Isaiah Washington lose their jobs for far less, but will the PC Police see fit to go after a powerful force like Dana White? My magic 8-ball says no.

A Must read commentary from FoxSports.

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